L'Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color is our gold standard in luxurious permanent hair color since 1973. This salon-inspired hair color delivers rich color with up to 9 weeks of radiance and beautiful gray coverage and is suitable for all hair types and textures.

New Pleasant Scent. We’ve elevated the hair dye experience with a new and improved floral fragrance.

Fade Resistant Color Up to 9 Weeks. This at-home hair color delivers rich, luminous, fade-defying hair color with the help of our exclusive Care Supreme Conditioner infused with a UV filter and Vitamin E.

Unique Conditioning Hair Dye Gel Formula. Our new no-drip translucent gel hair dye formula provides better adherence to the hair fiber for a more precise application.

Wide Selection of Rich Shades. Available in 50 luminous shades so you can find your perfect shiny hair color match or natural permanent hair color for gray coverage.

Superior Preference Fade Defying Shine Permanent Hair Color Benefits:

Up to 9 weeks of rich, luminous, fade-defying color
Permanent hair color for gray coverage that thoroughly and beautifully covers grays
Suitable for all hair types and textures
Fade defying system to provide rich, long-lasting hair color tones
No-drip conditioning gel formula for better hair adherence and mess-free coloring experience
Provides silky, resilient hair thanks to the Shine Protect Conditioner infused with a UV filter and Vitamin E
Available in over 50 luminous shades

Superior Preference Fade Defying Shine Permanent Hair Color Key Features:

Hair Types: All Hair Types, Gray Hair
Scent: Floral
Key Ingredients: Vitamin E
Product Form: Translucent Oil-in-Gel
Product Size: 6.3 x 3.55 x 2.25 inches
Packaging: Box containing developer cream, color gel, and Shine Protect Conditioner

HOW TO FIND YOUR SHADE
Choosing your Superior Preference shade is simple with the on-pack shade guide. There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
- Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
- Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.
If you want to see what your new hair color might look like, select the shade you want, and then select “Live Try On” to virtually try on your new shade.
Packaging may vary, what you see may not be reflected on site.

INGREDIENTS
AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • p-PHENYLENEDIAMINE • HYDROXYBENZOMORPHOLINE • TETRASODIUM GLUTAMATE DIACETATE • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • 6-HYDROXYINDOLE • m-AMINOPHENOL • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2-AMINO-3-HYDROXYPYRIDINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CITRIC ACID

HOW TO USE

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.

How to use L'Oreal Paris Superior Preference for the first time:

Apply All Over. Apply permanent hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots with Superior Preference:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apply remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Pro Tip: If you need more conditioner, check out the new Superior Preference Ultra Care Conditioner .

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